How Online Businesses Benefit From SEO
SEO has become a crucial element of the marketing strategy for almost every business today; in order to succeed, you need to optimise your site for the keywords that your target audience uses to look for products, and make sure you are being seen by a wide range of potential customers. SEO for finance companies […]
How to Manage SEO in Penalty Stricken Industries
Managing SEO In Penalty Stricken Industries Whilst SEO techniques are pretty much standard such as writing rich content and acquiring natural links, there are some industries such as casino, insurance and loans where Google is far more prone to handing out penalties. When your site or client’s site receives a penalty, you can […]
The importance of content marketing strategy and metric tracking
Content marketing has become a necessity for almost every company looking to succeed in today’s competitive environment, and is now an essential part of any successful digital marketing campaign. The goal of content marketing is to create valuable content that attracts potential customers and encourages them to take action, and if you want to increase […]
How to rank higher on Google Maps through location authority
If you own a business, it’s natural that you are going to look for a way to increase its visibility to the general public. No matter what type of products you sell, you are going to be utilising similar marketing techniques to find the right customers. This is likely to include search engine optimisation (SEO) […]
How SEO has adapted & changed in the last 10 years
SEO is there to help you improve the visibility of your website. Years and years ago, you would have found that a website could rank highly if certain words were used on a website or landing pages. But nowadays, Google is a lot more specific about its ranking criteria. You need to become a trusted […]
How to define success when investing in SEO for your business
When you open your own business, the main thing you want to focus on is its visibility. It can be difficult to bring in the right customers if you are unsure about how you can advertise your services. This is where SEO can come into play to display what your brand has to offer its […]
Top tips for E-commerce SEO
SEO for E-commerce is a strategy to make your website more visible within googles search engine results, when people are searching for specific products, you want to rank as highly as possible, ideally on 1st page which results in increased traffic and click through to your site, in turn making a transaction. E-commerce SEO usually […]
Google Rolls Out December 2020 Core Update
Google has taken the decision to roll out the December 2020 core update. But what does this mean? What is a Core Update? This is the third Core Update of the year after the January 2020 Core Update and the May 2020 Core Update. A core update applies tweaks or changes to Google’s […]
May Core 2020 Google Update – What Webmasters need to know?
Google announced that it rolled out there a new core update yesterday (May 4th). The first core update we saw this year was in January 2020. Their announcement below ‘Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May […]
Why you should work with a freelance SEO consultant rather than an agency or hiring in-house
I worked firstly in an agency environment, as an in-house SEO manager and now as a freelance SEO consultant. They all have the pros and cons depending on your business needs, but having worked in all three areas for several years, I?ve written a list of reasons why I think working with an SEO […]
