Digital PR Agency & Services in London
Digital PR has become almost a buzzword in the last few years when aligned to SEO. Contrary to beliefs, it is a stand-alone service that can generate fantastic results as well supporting your wider SEO strategy. John Mueller, a Google search analyst, said that Digital PR was as important as technical SEO.
Or scroll to learn about Digital PR by Mr.SEO
ROI Driven PR Agency in London
Our digital campaigns are built upon your marketing goals. Whether it’s increasing brand awareness or driving high authoritative links to important SEO pages, we’ve got the inhouse experts to generate the results you crave.
Our digital PR team works alongside every other department within the business which is unique to competing agencies. We can ideate, create & outreach your campaign in house, thus ensuring we’re all aligned on the KPI’s (Key Performance Indicators) & goals set.
Our team are creative in their mindset and work as an extension of you marketing team so we can both achieve the agreed KPI’s.
Our Digital PR Service
We believe our digital pr service is unrivalled, here’s why…
Public Relation Experts
First and foremost, our digital PR team are public relations experts. They have worked with the UK’s largest businesses to manage their relationship with the media and help dictate how their wider brand is viewed. We can provide a strategy to deter and deflect negative press, as well generating data drive campaigns that engage with your target audience. Our team understand the best places to seed your content and have the relationships to do so.
Combining Digital PR with SEO
We believe this is our USP when it comes to digital PR. Our SEO team works closely alongside the PR team to give insights that benefit content marketing campaigns. For example, we would perform competitor backlink gap analysis to understand where your competitors have coverage in the media, we use this to understand if these are sensible places to seed your content. Furthermore, we can create digital pr campaigns to supercharge your SEO efforts. We do this by either working with your in-house team or getting insights from our SEO team on what keywords the business is targeting.
Naturally Earned Links
Digital PR campaigns always produce the best links from a content perspective. Not only do we ensure links are naturally earned, we target and put emphasis on media publications that will generate the best results for the agreed KPI’s. We do not and would never pay for coverage that could potentially cause harm to your online visibility.
Media Relationships
We are lucky to have a team of experts who have great relationships with a range of industries and media publications. We particularly have strong contacts within the travel industry and understand what type of content will generate coverage and pick up, and when. Timing is important in PR as great timing can help in maximising results and limiting any negative PR.
Our Digital PR Process
Our Digital PR service starts with understanding the goal of your business. We then create specific KPI’s around those goals. For example, if you are looking to create a digital PR campaign which will supercharge SEO efforts, we would work towards a main KPI tailored to this. The finer details might include generating coverage to a specific area of the website. There will be an element of understanding both short term and long terms goals relating to PR.
Our next step is to research your specific industry and how competitors have used PR to their advantage. This will help us understand where there are quick wins for the business. The research stage also give us an opportunity to get a feel for what type of content & theme get the most pick up and engagement.
We then run weekly digital PR brainstorm workshop. Here we ideate concept for each campaign, looking at both the content and outreach element. We share the idea with you and your team and agree on a preferred campaign.
We would then facilitate the creation of this content, in most cases, this will be done via our wider team such as our video marketing department or web design & development team.
Our outreach strategy is bespoke to both the campaign and each client we work with. There isn’t a one size fits all when it comes to outreaching content. We understand that different types of content such a video for example, generate better engagement across different publications.
Like everything we do here, we will provide a full report that covers deliverables and how we’ve achieved the formally agreed KPI’s.
Our Client Success
91.32 % increase in organic traffic
231.24 % Increase in organic traffic
1198.39 % Increase in ranked keywordsWe are extremely proud of every one of our independent customer reviews
We have a new issue now as having to recruit more staff to handle the increased work load! What a nice head ache to have. They are now helping us with the recruitment side of our business in order to attract the right candidates. Very impressed and looking forward to working with Mr SEO moving forward. Thank you!!!!'
Digital PR FAQs
Digital PR is the art of generating and seeding content to relevant media publications. This could be through a Video, Infographic or using data to create a story.
Digital PR is needed by brands looking to dominate and excel against their competitors. The service itself can have huge impact on factors such as brand awareness and SEO authority. The content needed to generate coverage in high authoritative sites can only be done through strong PR.
Any business who invest in SEO or want to be more visible on Google should look at digital PR as way to maximise their SEO strategy. It can help return short term result whereas traditional SEO tends to take longer to generate greater visibility.
Content. A lot of agencies will say the backlink and coverage is purely from relationships, although that can sometimes be the case, the best results are served by natural pick up generated from outstanding content marketing campaigns and digital PR.
